What is so important about a logo? You can just get a super cheap template logo from one of many different sites. But that is the problem. It is just another cheap and generic logo that doesn't stand out or say anything about what your business is all about. Think of the logos that take you less than a second to recognize like McDonalds, IBM, Apple, UPS, and many more. That didn't happen by accident. These companies understood the value and importance of a good brand. Branding is one of the most important aspects to having a successful business. If you don't have a logo that can stand out in a crowd and that consumers can't remember, it is hard to gain and keep recognition. A logo is the face of your business. It should be treated as such.