I recently talked with a potential client about the importance of Search Engine Optimization. He is wanting to expand his cliental and gain exposure for his business.
Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is the likely hood of someone clicking on a link on Google to take them to a page on your website. Ideally, one wants to be on the first 1-3 pages on Google for a search result, because people are very unlikely to click past page 3.
So how does one rank higher on Google and move up to those coveted first 3 pages? One of the easiest and most efficient ways to move up in Google rankings is starting a blog. Google loves new content and a blog is an easy way to get organic traffic. It is all about keywords. Keywords are pinged from Google search results. So if you are a pet groomer you would want to use keywords that people would search for when looking for a pet groomer. Things like "dog groomer Kansas City", "pet hair cut" and "Kansas City pet care" would all be good keywords in that case. These keywords are inserted into the blog text and as tags that are not seen by the viewer, that are in the header area of your web code. Even if you read this blog you will notice keywords that I use to help my rankings. When I say things like SEO, Kansas City graphic designer, and web design Kansas City, it is adding fresh organic material to Google and makes it more likely I will receive new business.
There is a reason I have a blog as a graphic designer in Kansas City. The more posts on a blog, the more chances that one of those posts matches a phrase being searched. Thus, regular bloggers quickly find that blog traffic outperforms traditional website traffic by 3x or more. So there you go, that is one very easy thing you can do to help increase your chances of being found on Google. I will also post a chart that gives a visual aid to SEO.