Campaign: 2014 YMCA Spirit of Service Awards

By almost sheer luck I had the opportunity to start working with the YMCA of Kansas City. I was asked to design a campaign for the Spirit if Service Awards that would take place at Starlight Theatre. The Spirit of Service Award show is an annual event held by the YMCA of Kansas City that honors and recognizes volunteers that share their time and talent in YMCA centers and programs to strengthen the foundation of their communities. These are great people that are recognized.  This campaign would include event invitations (mailer and email), photoshoot for the volunteers, table decorations, and the main design, a booklet detailing nominees and the event. 

Every year their is a theme to the event and this year it was "Hats Off To You". Knowing the theme and that the event was being held at a Starlight, I thought it would be fitting to go with a theatre theme. Using the many different colors of the Y brand, I colorfully designed the booklet and event collateral with many different stage and theatre references, all while staying within the Y's branding guidelines. It was such a blast to design this campaign. My favorite part was helping out and giving ideas at the photoshoot all the while meeting such great people.

The event was beautiful and really opened my eyes to the great people that volunteer and work for the YMCA of Kansas City. I was very proud to have been a big part of such a great event with great people and I look forward to working with them in the near future. You can see more pictures of this event right here.

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